United Way WYNow Campaign
—
No matter your reason for giving, WHY NOW is the time to give to United Way of Wyandotte County. Posed as both a statement and a question, the slogan "WY NOW" utilizes the duality of WY (Abbreviation for Wyandotte County) and WHY to help emphasize the importance of finding your reason — the ‘why’ — to give to ‘WY.’ Alliteration style language used throughout the materials reinforces how your “why” can help WYCO by showing that your donation can help take a negative situation and turn it into a positive outcome.
C R E D I T S
Studio—Design Ranch
Client—United Way of Wyandotte County
Designer—Jessie Brown
Copywriting—Aly Trost
Photography—Forester Michael
—
